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Why do people purchase jewelry?

People began wearing jewelry as long as humanity existed. In ancient times jewelry items were worn as amulets to protect against bad luck and illness. Later jewelry would point at people's social status. Let's have a closer look at what jewelry means for humanity today? Why do they buy?


Main reasons people buy jewelry

  • To accessorize. Jewelry and accessories complete a look. Properly combined earrings or a pendant can make a dull outfit to stand out. Choosing the right jewelry is tricky. In our previous blog post (click here) we shared some tips to consider while combining jewelry.

  • To commemorate a special occasion. Whether it is an anniversary celebration or once-in-a-lifetime event, jewelry is always a perfect gift. Celebrating milestones with jewelry is not surprising. These gifts remain forever. The most important thing is to choose the piece of jewelry that will mark those moments perfectly. Read here how to choose a ring when you don't know the exact size. Alternatively, you can always get a gift card and let your loved ones select the gift of their choice.

  • To make a style statement. I think that style is very personal, it has nothing to do with fashion. Join my Facebook Page dedicated to this topic. Jewelry helps to reflect YOUR style, tells people who you are. That' s one of the reasons we called our online store IDenteco which is translated as "Identity".

  • To enhance their personality. Jewelry is one of the ways people identify themselves to others. Look around and observe a little. You will notice that for example, nature lovers and artistic people will be wearing mostly handmade jewelry or items made of recycled materials. Those who like to be in a center of attention will go for colorful statement jewelry. Traditionalists, family-oriented, quiet and modest personalities often wear minimalistic classic jewelry.

  • To make themselves feel good. Have you ever opened your jewelry box and found an item that reminded you of someone special or a specific happy moment of your life? A waterfall of delightful memories probably filled your head immediately. Jewelry triggers memories and makes people feel good. Besides, according to many sources, some metals and precious gemstones have a stunning effect on human health. Read our blog post about it here.

  • To improve the appearance. Yes, that's right. Jewelry is a very powerful tool to make your face look thinner or your neck longer. For example, depending on the shape of your face, you can use particular earring styles to emphasize specific features and distract attention from flaws in the shape.

  • To show a social status/wealth. Even in today's society, some people of higher social status or wealth often own and wear jewelry that is more valuable. Most of them invest in jewelry

These are just some of the reasons. What about you? Why do you buy your jewelry?



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