WHO WE ARE
Our Story
It all started with one silver ring from Armenia, my mother's present. It attracted a lot of attention in Cyprus, everyone noticed how different it was from what we usually see on the market here. That's when I thought to share more of Armenian style jewellery with people in Cyprus and generally in the world. Besides, it became one of the ways for me to feel closer to my motherland.
The word IDenteco is translated as "Identity" from Esperanto. Little I knew that one of the purposes of this store will become to literally save the identity of people from Artsakh who have become a subject to ethnic cleansing. I will try to do everything to spread Artsakh heritage, art, culture, tradition, dialect through the jewellery, accessory and other items in this store.
10% of ALL our profits are donated to help families from Artsakh who were forced to leave everything behind.
WHY ARE WE DIFFERENT?
At IDenteco, our goal is to introduce you to the work of Armenian designers-jewellers, who create jewellery items, that carry the spirit of Armenia—its history, art, culture. For Armenian women—and admirers of Armenian craftsmanship—each silver pendant, ring, or bracelet is a vessel of memory, meaning, and belonging. It is a way of reconnecting with the roots, wearing something more meaningful than mass-market pieces. Others might be choosing IDenteco because of the rich cultural design and stories behind the jewellery.
Most of the items in our store are designed in ethnic or vintage style.
All items are handcrafted by Armenian designers-jewellers, who use silver, semiprecious synthetic, and natural gemstones as well as other materials for creating high-quality unique pieces of jewellery.
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I truly hope that you enjoy shopping with IDenteco. Please, contact me if you have any questions.
Yours,
Lusine